Glossary

Game mechanics, startup terms, and abbreviations used in Unicorn Rivals.

Unicorn

A startup valued at $1 billion or more. In Unicorn Rivals, reaching $1B on your server makes you a server legend.

Disrupt

The game's PvP attack. Costly, risky, and limited. Success redistributes the target's resources across the server.

Sprint

A temporary team focus on Sales, Product, or Growth for a strong push. One active sprint at a time.

Server

A persistent world of up to 40 players competing on one product type. Never resets.

ARPU

Average Revenue Per User — monthly revenue divided by customers. A key business metric in the game.

Burn

Monthly cash outflow (costs). High burn with low runway threatens your company.

Market Share

Your percentage of the total addressable market on your server. Competitive core metric.

Research Tree

Permanent tech bonuses unlocked via R&D — Growth, Product, and Revenue branches.

Routine Tasks

Daily ops (stand-up, support, maintenance). Skipping them causes morale, churn, or quality penalties.

Founder Pass

Optional subscription with daily quality-of-life perks, rival intel, and advisor access.

Spy Kit

Consumable that reveals deeper rival information before a risky attack.

Catch-Up

Bonus growth for players behind the server leader. Closes gap without erasing skill advantage.

For deeper dives, visit our blog.